Ideators. Strategists. Activators.


We're a human-powered and purpose-built crew that believes in the power of working together to make the world a better place. Yeah, we know a lot of people say this, but we live it!

The power of community is undeniable. It shapes and compels our daily lives. Who we are stems from our environment. Our choices, perceptions, and beliefs are shaped by the experiences we have. This is why we have such a strong drive to make every interaction intentional and meaningful.


Shannon McGuire

“To hell with circumstances; I create opportunities!” — Bruce Lee

Shannon knows what it takes to make organizations and communities flourish because she’s seen them from just about every angle. For the past 15 years she has helped grow the top line, improve the bottom line and remove divides – all while catalyzing transformational impact. She’s a master at simplifying complexity and is known for sparking collaborative action.

Shannon creates realities where health is the first wealth, communities are prosperous, and people are empowered to maximize their potential. She’s a verbal visionary with the skill of painting big picture possibility AND a zen strategist that builds bridges between vision and ground floor tactics. She’s never afraid to think and act B.I.G. (bold, intentional, and goal-driven).

As our Chief Empowerment Officer she spends her days serving as the resident shepherd (or sherpa), strategizing with clients, developing new mental models, and filling our minds with nuggets of wisdom.

Outside of the office you’ll find her rallying to improve the local food system, empowering teens as future leaders, and exploring the wonders of nature with her family.


Anthony Parks

“Discipline is the bridge between goals and accomplishments.” — Jim Rohn

Growing up on the Big Island of Hawaii, the values of nature and adventure were instilled in Anthony from a young age. From trail running to mountain biking, he practically lives in the foothills. He believes that the ability to disconnect is just as important as working hard. In fact, he lives by the motto, “Work smart, play hard.”

Anthony has a unique style and is instrumental in shaping our company culture. He believes in teamwork, holistic thinking, transparency, and accountability. If you left it up to him, all meetings would be held outside.

As our Chief Strategy Officer, he leads the creative processes that help turn concepts to reality. He believes in waking up smarter everyday and has always had a passion for learning.

“Being at Spark! is more than work. We are building a company and culture that curates empowered people ready to shape the world.”

Faith Balderston

“Whatever you do in life, think higher and feel deeper.  It cannot be bad if you do that.” — Elie Wiesel

Described by her co-workers as warm, creative and bubbly, Faith brings a bright, outside-the-box energy to Spark!. Faith is acutely aware of her environment and the people in it. Faith was drawn to Spark! because of its human-centered design.

“I have deep joy for my time on this Earth. I want to see the purpose and beauty in all circumstances, while never losing sight of the unlimited potential of humankind.”

Faith’s strength lies in people-work and wordsmithing. She happily serves as an Empowerment Agent dedicating her time to hosting visioning sessions, writing, and team-building.

The No. 1 lesson she has taken from her time with Spark! is the fact that you do not have to leave your excitement behind when you walk into work. “Your career can be an avenue through which you express your best and truest self!”

Hannah Zimmerman

“Make a radical change in your lifestyle and begin to boldly do things which you may previously never have thought of doing, or been too hesitant to attempt.” — Jon Krakauer.

Hannah is task-oriented and project-driven, finding a thrill in brainstorming and figuring out how to solve tasks. In her role as Project Coordinator, she is aware of her capability and unafraid to ask questions or make waves in whatever arena she enters. She believes that each day holds something new, and she welcomes change with open arms.

Hannah’s passion lies in the local food conversation and what it can do for community. “I’m driven by a desire to make as much of a difference as possible and to have a positive impact in people’s lives.”

She was drawn to the company by the way it encourages bigger thinking, and by a powerful sense of opportunity and potential for change. The biggest lesson she has learned at Spark! is that limits are only created by yourself.

Adrian Castaneda

“Peculiar I say, how so often the smallest, most seemingly insignificant details later unveil their faces as vital means for progression.” —Criss Jami

Serving as the resident “tech wizard,” Adrian’s multitasking abilities and can-do attitude always stand out. Consistently eager to help, he is a joy to work with. A systemic thinker, Adrian likes taking steps to make projects flow easier and has been instrumental in streamlining our operations.

As Project Manager, Adrian utilizes a unique perspective of technology engineering to address inefficiencies and improve project management. His diverse knowledge in a variety of applications supports administrative functions such as marketing and communications, operations, finance and IT.  

Adrian loves working at Spark! because of its dedication to collaborative betterment of community.

Administrative Assistant

Lynn Jeffers

“You’re never too old to set another goal or to dream another dream.” — C.S. Lewis

Lynn’s wealth of experience and wisdom make her a powerful member of the Spark! team. As our Administrative Assistant, she brings a fun atmosphere to the table and always gets the job done, no matter the task. Unafraid of detail work, she keeps the gears of the company moving with an amazing work ethic and discipline. She is our administrative anchor.

Lynn is a lifelong learner — a lover of books. Organized to a “fault,” she is a planner and list-maker who agrees with the architect Mies van der Rohe, who said, “God is in the detail.” Her joy is in figuring out all the necessary pieces to any project’s puzzle, followed by making sure those pieces seamlessly fall into place.

Spark! offers Lynn an exciting avenue for new information and continued involvement in community betterment. She was drawn to Spark! by its work helping local education champions come together.